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Scientifically speaking, a reflection is what you get when light bounces off an object and falls on another surface. For example, when you stand in front of a mirror, light bounces of your body and falls on the mirror, thereby creating a reflection of you. A reflection is only possible if the second surface is a reflective surface. Reflective surfaces are usually shiny or smooth, just like your mirror.
You also need a decent light source for reflections to be possible. You can’t exactly see a reflection of yourself inside a dark room, can you? Well, that’s because there is no light in there to aid the process.
Now, enough of the scientific stuff. What we are really here to discuss is the aesthetic value of reflections. You see, images with reflections tend to have a certain appeal, which is exactly why many advertisers rely on them for promoting products.
Let’s look at some samples.
In this blog, we’ll be teaching you how to create reflections for your own product images. Adding reflections can make your product look great onscreen and even help them stand out. Needless to say, this boosts the chances of the customer actually buying the product.
So, let’s begin!
1. The first step is to choose an appropriate image. Choose one that is of high-quaity and boasts a high resolution. After you do that, start by creating a layer for your chosen product image. Then, add another layer with a white fill background behind the original image layer. Now, select the white areas of your product in order to mask out the product i.e. separate it from the background.
Refine the edges to create a smooth transition.
2. Now, create a duplicate of the product layer and transform it vertically. This will create an upside-down mirror image. Then, position it below the original image layer so as to create the effect of a reflection. Make sure your positioning is proper, so that the mirror-image layer matches up accurately.
3. For the third step, add a faded gradient mask to the reflection layer. This creates the effect of fading and makes things look more natural and authentic. Then, add the blur effect to the mirror image layer so as to create a contrast in the sharpness between the two layers.
4. For the final step, add a shadow just below the bottom of the original image to make it look more realistic. This can be done by adding a feathered selection curve and darkening it. It will create the illusion of the product being placed on the ground or on an actual surface.
That’s it! You now have a reflection that almost looks real. Pretty easy, right? Well, it definitely is. It sure is much easier to create reflections using Photoshop than capturing one with a camera. It saves you plenty of time and effort.
More importantly, it can be done at any point in time. There’s no need to set up a scene or prepare for a full-blown shoot. You won’t even have to hire a professional photographer, which saves you money as well.
As long as you have the right image to work with, you’ll end up with a high quality reflection. Just like one of those images you see in high-end product catalogs. All you need to do is keep practicing and you’ll get the hang of it.
In fact, with enough practice and experimentation, you might be able to do a whole lot more.
So, get on your computer and starting working on that reflection. It’s a guaranteed way to impress most of your prospective customers.
“The Curious Case of the Instagram Aesthetic”, Pikspire
“VR Photography”, Pikspire