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All about PDQ

In 2015, a study was conducted by Microsoft to understand the influence of a more and more digitized lifestyle on human brains. Out of the surveys that were conducted and the EEG data that were collected, one crucial finding was that the human attention period has dropped down to 8 seconds from 12 seconds. This is where PDQ packaging and display play a critical role for retailers and brand owners.

What is PDQ?

The term PDQ (an American acronym of “Pretty Darn Quick”) was coined and made popular by the Walmart stores and was later also named as Shelf-Ready Packaging (SRP) or Retail-Ready Packaging (RRP).

Basically, PDQ signifies creating a Layout & Design in Photoshop that is printed with graphics to complement the branding of items that are important to the retail industry. It may be the greeting cards, envelops, card boxes, greeting card box carrying trays, catalogs, calendars, gift earring bags, stationeries, creative plays, dated products, or any other accessories.

What is the significance of PDQ in Retail?

Did you ever decide and buy something instantly that you liked in a store? You will be surprised to know that almost 70% of buying decisions are made in-store, where how the product is presented is more important than how the quality of the product is. Therefore, PDQ plays a crucial role by greatly improving the shelf-visibility of products.

PDQs offers the ideal blank canvas to display your branding. Although earlier, PDQs used to serve a different cause helping to stock the shelves easier and quicker, at the moment, Shelf-Ready Packaging (SRP) or Retail-Ready Packaging takes more accountabilities into account.

It mainly serves as a free advertising space, which should be fully utilized to attract your customers. Your PDQ should be seen as an additional layer to your primary packaging, which should repeat the similar, visibly distinguishable fonts, colors, and logos.

For both customer and the supplier, the design and the messaging on the PDQ is an extremely powerful means of communication. It can work as the last line of sale of that particular product with the text, graphics call-outs, and even the QR codes to offer marketing information about the product.

How is it done?

If the customer has to provide the artwork in an illustrator file with details, it will look like this:

Artwork

Tip-on file.

Mechanical Details.

Let’s start putting things together:

  • First we have to start by placing the tip-on file to Artwork.
  • Here, we will fix the customer requirement for the given color. For example, dark pink glitter to the brown colored area, gold foil to the light green colored area, and navy glitter to purple colored area.

  • Now, we have to place the tip-on to the pink colored area, and Gem has to be placed in the green-colored area in tip-on.

  • Now, as per the requirement, we have to make the Envelop color as green. Also, the Tip-in text or art color has been mentioned.

  • Finally, our dedicated team will create the file as per the size ratio and make it as a Greeting card front view, envelop and also tip-in (the page inside the greeting card). We will wrap and give a proper shadow wherever required so that the final output comes like a 3D view.

Also, we have given a polybag effect to the Card. Here’s how it looks:

Once it is finished, we will move through the Card tray creation. Generally, the customer will provide us the PDQ template to create a card tray.

Here is the example of the Card tray

Our artist will fix the Tray as per the customer size ratio to create the retail ready package.

Below are the examples of the output result of the greeting card try boxes: