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E-commerce is a growing sector and that means only one thing – more competition. So, how do you stay ahead of your rivals in a sector that’s booming with growth? Well, you do whatever you can.
One of the many elements that can make you stand out in the e-commerce sector is the way you present yourself. For instance, a well-designed website is a great start. With a proper website, you can lay a robust foundation for your e-commerce venture.
In fact, that’s exactly what we are here to discuss. To be more specific, we are here to look at how you can make your content more appealing by using properly edited images.
Images are a core part of your content marketing efforts. After all, an image is what the average customer is going to look at first. The quality of an image can play a great role in the decision making process. If the image is impressive, you can be certain that customer will move to the next phase in the sales funnel.
Now, you’re probably wondering how you’re going to get your product images edited? Well, you can always hire a professional, but you really don’t have to. Image editing is actually quite simple. All you need is an application like Photoshop and some patience.
In fact, we’ve made it even easier by actually providing you with step-by-step instructions. So, let’s get started.
The first thing you need to do is choose the relevant image and open it on Adobe Photoshop. Before you being working on the actual image, you can try practising on a duplicate.
Photoshop allows you to create a duplicate copy of the image. Just press Ctrl + J and you’ll get your duplicate layer.
After creating the duplicate layer, make sure you retouch the image. For instance, if your image contains human models, make sure you get rid of blemishes, scars, creases, bulges, and other elements that don’t seem presentable.
For the next step, you need to knock out the image using channel masking, path masking, or the magic wand tool. Then refine the edges.
Now, add a new layer to create a shadow effect.
High resolution images are quite heavy (large file size), which means they won’t load on time. So, make sure your image can load on time, while retaining a certain level of quality.
A slow loading or blurry image will turn potential customers away.
So, there you have it – basic image editing steps. Following these steps will ensure that you end up with high quality images of your products at all times. This will greatly boost the response rate and the checkout rate.
Why Image Editing is Important for E-Commerce
Have you ever taken a look at the listings on major e-commerce sites like Amazon or Ebay? More often than not, you are bound to find high-quality images of products. This is one of the many reasons why these brands are the giants of today’s e-commerce industry.
They put in the effort to be as presentable as possible. You see, humans are visual creatures. We are naturally better at absorbing and processing information when it’s presented in visual form.
So, using high-quality, properly edited images can have an impact on potential customers. A well-edited image might just get you the next big sale or the next loyal customer.
“The Curious Case of the Instagram Aesthetic”, Pikspire
“VR Photography”, Pikspire