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How Immersive Experience is Transforming E-commerce

Shopping online is now not just a fancy whim. E-commerce has suddenly been thrust forth as the ONLY way for everyone all over the world to get their shopping done. Be it groceries, furniture, or clothes; E-Commerce now stands at the forefront of home-delivered goods. The very core of E-commerce is convenience, ease, and now safety.

In a world where stepping out for the bare necessities became a safety hazard, Ecommerce came through as a savior., But that in no way means that E-commerce is at its pinnacle. In this blog, we discuss technologies that revolutionized E-commerce.

The customer is King! Everyone knows that. One great thing about retail was customer interaction. From walking into the store to interacting with the people on the counter – the entire retail experience is something we cannot replicate. Or can we?

With the introduction of Augmented Reality, the online shopping experience has been restructured. Augmented Reality for retail opens up a plethora of possibilities for the E-commerce industry. It increases customer satisfaction, brand awareness, and sales process efficiency instantly. Retailers are aiming at transforming the shopping experiences to making them more satisfying, friendly, and intuitive for consumers by integrating immersive technology such as Augmented Reality with existing eCommerce stores. These high-end virtual technologies are bringing about a revolution in the eCommerce industry, changing the way businesses function today.

Let us look at how Augmented Reality and CGI are transforming the E-Commerce experience.

● Re-inventing Trial Rooms!

With AR technology, customers have the opportunity to get an actual feel of the product before investing in it. Digital trials are getting very popular. Instead of simply looking at 2-D images, customers can now trial these products to know how they would look in them. This makes the shopping experience very interactive and convenient.

● Product engagement

Augmented Reality and the novelty that it brings along is certainly an organic engagement booster. People love the idea of AR and want to give it a try. The experience is a pull strategy that every brand needs to adopt for those extra stats, while the interactive set-up is aptly suited to maximize conversion rates. According to the survey conducted by Adobe, 38% of B2B buyers claimed that; AR would speed up their buying cycle — and it’s not hard to see why.

● A bridge between real and virtual shopping

When digital elements are interconnected with the world around us, it fosters tremendous opportunities to perform great work. It simply has an organic appeal that lasts until something brings us a step closer to robots.

● Cost-Efficient

Apart from reducing the use of time and adding convenience for consumers, AR is also capable of cutting down customer costs as well. With the capability to digitally visualize any given product of their choice, the term “try before you buy” couldn’t be more appropriate. With AR and Computer Generated Imagery, customers can now know for sure if their purchases are the exact match to what they need even before they make the purchase. Using AR and CGI, customers can immerse themselves in the experience of standing in their living room by putting on an AR headset and flip through a catalog making more informed purchase decisions. It makes it relatively easier for the customer to see what they want in the space they intend it to be, instead of having to travel to a retail store and flip through product descriptions and dimensions.
In today’s time, we are surrounded by high-end technology, and to have it be part of an audio-visual experience is certainly an exciting experience. This is applicable both ways from the consumer front and while dealing with B2B solutions as well. AR can be more efficient than the tech we use today. Here is how Augmented Reality technology can serve a pivotal role in the success of B2B companies.

As businesses focus their attention on enhancing the consumer experience, AR is a complete game-changer. People surely get what they want and even more with the help of this technology. It is particularly designed to be user-friendly, and the sheer satisfaction of being able to “try” it out is equal to shopping in the store – well, almost.

AR retail experiences are set to radically transform the consumer shopping experience by utilizing the lighting conditions around a user, advanced facial recognition technology, and personalized advice.