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Importance of Photo Editing for Ecommerce companies

Importance of Photo Editing for Ecommerce companies
Product Images edited for E-commerce use

Introduction
We live in a visual world. Our eyes can process an image in as little as 13 milliseconds! Our brain spends most of its time trying to work out the meaning of the images that our eyes capture at an incredible rate. No wonder then that imagery has been such an integral part of advertising since antiquity. In the world of eCommerce, the early list-based services quickly gave way to image+description-based listings and have been the norm for the last twenty years. As we advance, the sophistication of visual imagery-based searching, assessment, and selection of products is only going to increase. Image post-processing, mainly color correction and editing, have long been an integral part of commercial image creation for eCommerce.

The key elements of good eCommerce pictures
eCommerce has progressed far beyond its early days of static images and basic description. Today’s visual images of products are meant to be informative, as well as seductive. The three key features of eCommerce pictures and the role image editing plays to enhance these features are as follows:

  1. Realism, but with polish: Gone are the days of over-stylized, over-airbrushed images. Today’s consumers want to see realism in images. Nobody wants to see real blemishes either. A good photo artist knows where to draw the line; this is sometimes known as “staged realism”- carefully staged and choreographed shots of products in use, so they show off their finest qualities without looking fake.
  2. High resolution and close-ups: Consumers love to zoom in on product pictures. A seller’s willingness to let users scrutinize their products by looking at them closely from various angles signifies the product quality is excellent, and far from hiding anything, the seller is proud to show it off. From a technical standpoint, taking high-resolution photographs is required to match the eCommerce site’s rules. If a seller displays the pictures on its own virtual store, new ways of displaying products like close-ups, 360-degree views, etc., can work really well to build customer trust. It also sets the seller’s site apart from third-party marketplace displays, which follow their own rules. Achieving impactful images with such high resolution requires expertise in post-processing, software knowledge, understanding of the consumer mindset, and in-depth knowledge of various photography techniques. These are necessary qualities required to create images that look fantastic and do what they are ultimately meant to do- push the buyer into making a purchase!
  3. Creating Original Art: Modern eCommerce images are as much art as they are science. In some cases, images have to be “assembled” from various photographs, CGI elements, and even original creativity to achieve the look & feel which the seller believes best shows off their products the way they want them to. This includes recreating images that would be too difficult or even impossible to capture (e.g., water splashes, space themes, etc.), mixing photographed and created elements (e.g., a model shaking hands with a cartoon), fantasy themes, and a lot more. Modern software is sophisticated enough where the only limits on what can be produced are the artist’s imagination and expertise.

eCommerce photos also need to address various needs, like consistent quality across a large number of pictures while keeping down costs. Professional quality pictures enhance the user experience without drawing attention away from the sales pitch. Professional photo-editing companies offer excellent services to match your requirements. They usually provide 24×7 service at very affordable rates. Larger, well-established ones like Pikspire offer years of experience working on a wide range of projects, from very simple to very complex. One usually also gets a reliable point of contact to consult with and decide the best way to create the workflow. This turnkey approach allows sellers to focus on the rest of their marketing and leave the visual elements to the experts.

Bibliography

  1. https://news.mit.edu/2014/in-the-blink-of-an-eye-0116
  2. https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html