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The Critical Role of a Professional Image Processor

An integral part of producing the final image is the process of Digital Image Post-Production. This can be seen in everyday social media apps and other image filter applications where color adjustments, red-eye removal, and other corrections can be made. In the professional setting, where commercial photography and material creation for marketing are involved, the work is carried out by image processing experts like Pikspire.

In the complex supply chain of visual assets creation, the role of an image processor is often discussed. In this read, we delve into the critical role of millions of creative graphic artists.

Important Skills required to execute creative and quality work

In order to deliver top-notch visual assets, a professional image processor requires a perfect combination of creative skills and high-end editing software. Some of the most popularly used software include Adobe Illustrator, Adobe Photoshop, Maya, etc. Most companies provide training for their new designers to develop their skills to improve their performance efficiency and quality of finish.

Professional Image editors carry a keen sense of aesthetics which helps them understand client requirements easier and deliver high-quality work with their own creative edge. This sense of deep understanding comes in handy for all kinds of graphic artists, from CGI experts to artists who work on User-Interface design and software design projects.

The Role of Image Editing Professionals in the Image Production Supply Chain.

Critical components such as Conceptualisation, Pre-Production, Production, and Post-Production are a part of the commercial visual assets supply chain. All these steps are equally important and can’t be avoided.

Conceptualisation is the initial stage of planning, where the final image, its outlook, and what its supposed to deliver are decided. The Pre-production stage is where the necessary arrangements are made to execute photoshoots and capture images. The Production stage is where the actually work is carried out; be it photography or CGI asset creation. The last and final stage of Post-Production is where the image editors come into the picture.

An Image processor utilizes their obtained skills, experience along with the combination of high-end software to produce and deliver client vision to the dot. Raw, unfiltered work is received in this stage, either photographs or CGI-developed images that are then reworked to create balance and enhance the quality of the image.

Two categories of work are carried out:

1. Alteration of Image
2. Composition/de-composition of work

The process of Image Alteration includes modifications to captured or created images in order to eliminate imperfections and alter the feel and look of the image without destroying the original scene of the image. Basic alterations include lighting, background work, smoothening of fabric, adjustment of brightness, color correction, skin-wrinkle removal, skin-tone adjustment, blemish removal, shadow addition or removal as per requirement, and much more.

Aesthetics, stylistic and moralistic connotations have a deep connection with the process of image alteration. The sophistication in modern editors is far beyond what we have witnessed earlier. The idea to eliminate temporary flaws and not alter permanent features is carried out with precision by modern professional graphic artists.

The process of Image Composition/de-composition is where designers are allowed to pick out elements like people, objects, backgrounds and create ‘Cut-outs’ using digital editing software. Silhouettes of the cut-out elements can be re-assembled onto a fresh new blank canvas, allowing the same set of images to be used over and over again in a variety of different photos. This process has proven to be cost-effective in commercial marketing material creation.

Image composition is also used to create original artwork. This technique is used to create marketing material for various industries from real estate, luxury goods to automobiles, and much more.

In conclusion, Professional Image Processors enable a faster, cost-effective production and delivery of commercial imagery. Everything from high-volume work for eCommerce use, emailer designs to low-cost basic edits are carried out with precision and accuracy by graphic artists. In order to build your competitive advantage, it is essential to collaborate with a highly experienced Image processor. Pikspire has been in the business for over ten years catering to global clients and has produced numerous projects that have helped brands excel in their marketing approaches.